Netflix (NFLX) will announce its third-quarter 2025 financials on Tuesday, Oct. 21. Heading into the earnings, NFLX stock has barely moved, with shares of the streaming giant losing about 2% of their value in three months.

Despite the lack of recent excitement in the share price, Netflix’s core subscription business remains healthy. Netflix continues to attract and retain subscribers, while its newer ad-supported tier is gaining traction. This dual-engine growth strategy positions Netflix for another strong quarter.

However, will the upcoming earnings report be strong enough to spark a meaningful rally, or will concerns about valuation keep the stock’s upside in check?  Current options data suggest the market expects a post-earnings move of about 6.9% in either direction for contracts expiring Oct. 24. That’s roughly consistent with Netflix’s average swing of around 6.85% over the past four quarters. It’s worth noting that after the company’s last earnings release, shares dropped by about 5.1%.

With these factors in play, let’s look at Street’s expectations for Q3.

Netflix Q3 Preview: Content and Ad Strength to Power Third Quarter

Netflix’s solid content, rising membership base, and momentum in ad sales set the stage for solid Q3 financials.

Notably, the streaming giant has shown resilience and drove engagement despite macro uncertainty, with subscribers collectively watching over 95 billion hours of content in the first half of the year. Netflix’s engagement could climb even higher in Q3 and beyond as the second half of the year has a compelling release schedule.

The second half features a robust content lineup that includes the return of major hits. These titles are expected to drive interest among existing subscribers while attracting new ones, supporting both engagement and growth in Netflix’s global subscriber base.

Netflix is also focusing on live content to capture a growing audience segment interested in real-time entertainment. This foray into live programming broadens its appeal and diversifies its content portfolio.

On the monetization front, Netflix continues to execute well. Recent price adjustments have shown positive effects on both subscriber acquisition and retention, providing the company with additional flexibility to reinvest in premium content and technology. Meanwhile, its advertising business has become a powerful growth driver. Netflix plans to double its ad revenue in 2025, supported by the expansion of its proprietary Ads Suite across global markets.

For the third quarter, Netflix expects revenue to reach $11.52 billion, representing a 17.3% increase year-over-year and a sequential acceleration in growth. NFLX’s profitability has remained solid. Over the past four quarters, Netflix has consistently exceeded Wall Street’s earnings expectations, thanks to steady revenue gains and expanding margins. Last quarter, earnings per share (EPS) jumped 47% to $7.19, topping analyst estimates by 1.7%.

Analysts expect this momentum to continue into Q3, forecasting earnings of $6.89 per share, up 27.6% from a year earlier and slightly above Netflix’s own projection of $6.87.

With strong engagement, a compelling content lineup, and growing contributions from advertising, Netflix appears well-positioned to deliver another solid quarter and sustain its leadership in the global streaming market.

Netflix Stock Trades at a Premium

Netflix stock continues to command a premium valuation compared to its peers. The company’s ability to consistently produce compelling content, expand its subscriber base, and effectively leverage its pricing power has helped justify this higher multiple. In addition, Netflix’s growing strength in advertising has strengthened its growth profile.

However, with shares currently trading at a forward price-earnings (P/E) ratio of roughly 47.2 times, much of the optimism surrounding the company’s future growth is factored into the price. Analysts project Netflix’s earnings to rise by 31.6% in 2025 and another 23.6% in 2026. The earnings growth projection remains strong, but the current market price suggests that much of Netflix’s future growth potential has already been priced in, leaving limited room for upside unless the company surpasses forecasts and offers stronger-than-expected guidance.

Is NFLX Stock a Buy Today?

Netflix enters its Q3 2025 earnings report from a position of operational strength. The company’s growing subscription base, strong engagement metrics, and the accelerating momentum of its ad-supported tier point toward sustained top-line growth and margin resilience.

However, the stock’s premium valuation limits potential upside unless Netflix decisively outperforms expectations or raises forward guidance.

Ultimately, while Netflix remains the leader in the global streaming space. But ahead of Oct. 21, the risk-reward balance appears well-balanced. Thus, analysts are cautiously optimistic about its prospects and maintain a “Moderate Buy” consensus rating ahead of Q3 earnings.